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Denstu Aegis Network China News
16 Aug 2018
Today, global marketing effectiveness consultancy, Data2Decisions, has launched a new office in Shanghai, China, amid ambitious plans to expand its international footprint. This will be the latest expansion to the company’s APAC roster, which already includes offices in Japan, Singapore and Australia. Part of Dentsu Aegis Network, D2D is a global leader in the field of marketing effectiveness delivering a full suite of services from modelling, research and consultancy as well as proprietary technology products and platforms.
13 Aug 2018
31 July 2018. A major, global survey of 1,000 Chief Marketing Officers (CMOs) and senior level marketers across 10 countries – including Australia, China and Japan in Asia Pacific – has revealed that marketing investment is on an upward curve, as marketing’s role as the primary ‘growth antennae’ for organisations is strengthened by the use of data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue.