News and resources showcasing our leading expertise and capabilities in brand, media and digital communications services across the network
Denstu Aegis Network China News
23 Jun 2017
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s Ad Spend Report – June 2017 points to a more cautious economic outlook in 2017 than the previous year, with global ad spend falling from 4.8% to 3.8% (see Figure 1). However, conditions are set to improve in 2018 with forecast growth of 4.3%. Events will play a key role in bolstering ad spend growth in 2018, with events such as the Winter Olympics & Paralympics in South Korea, the FIFA World Cup in Russia and the US Congressional elections all expected to stimulate growth
22 Jun 2017
Dentsu Aegis Network is pleased to announce that it has signed a Global Strategic Partnership (GSP) with Tencent Holdings Limited (“Tencent”, SEHK: 00700) – China’s leading internet company, at the Cannes Lions Festival, to create a new collaboration model and unveil a new era of marketing.