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News and resources showcasing our best-in-class expertise and capabilities in brand, media and digital communications services across the network

News and resources showcasing our leading expertise and capabilities in brand, media and digital communications services across the network

Denstu Aegis Network China News

  • 17 Oct 2018

    DENTSU AEGIS NETWORK IS MAKING AI ACTIONABLE

    (17 Oct 2018, Shanghai) - Dentsu Aegis Network today releases ‘Making AI Actionable’ a report covering the development of AI technology in China and assessing attitudes towards the changing nature of work and the impact of artificial intelligence.

    The study is based on surveys and interviews with over 2,000 marketing professionals in China and looks at the key areas where marketing today is utlilizing AI. Taking a deep dive into people’s understanding of artificial intelligence and exploring the whether AI is seen as a tool for deeper insights and increased effectiveness.  Or as death knell for our industry and replacement by robots.

  • 27 Sep 2018

    DAN released China Digital Society Index Report

    Dentsu Aegis Network has releasd the China edition of the Digital Society Index (DSI), created in partnership with Oxford Economics, which ranks 10 countries on how successful they are in building a digital economy that works for all in society.

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