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Denstu Aegis Network China News
16 Aug 2017
Dominic Ng has been appointed CEO of Vizeum China, effective.
23 Jun 2017
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s Ad Spend Report – June 2017 points to a more cautious economic outlook in 2017 than the previous year, with global ad spend falling from 4.8% to 3.8% (see Figure 1). However, conditions are set to improve in 2018 with forecast growth of 4.3%. Events will play a key role in bolstering ad spend growth in 2018, with events such as the Winter Olympics & Paralympics in South Korea, the FIFA World Cup in Russia and the US Congressional elections all expected to stimulate growth