17 Oct 2018
(17 Oct 2018, Shanghai) - Dentsu Aegis Network today releases ‘Making AI Actionable’ a report covering the development of AI technology in China and assessing attitudes towards the changing nature of work and the impact of artificial intelligence.
The study is based on surveys and interviews with over 2,000 marketing professionals in China and looks at the key areas where marketing today is utlilizing AI. Taking a deep dive into people’s understanding of artificial intelligence and exploring the whether AI is seen as a tool for deeper insights and increased effectiveness. Or as death knell for our industry and replacement by robots.