23 Jun 2017

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s Ad Spend Report – June 2017 points to a more cautious economic outlook in 2017 than the previous year, with global ad spend falling from 4.8% to 3.8% (see Figure 1). However, conditions are set to improve in 2018 with forecast growth of 4.3%. Events will play a key role in bolstering ad spend growth in 2018, with events such as the Winter Olympics & Paralympics in South Korea, the FIFA World Cup in Russia and the US Congressional elections all expected to stimulate growth