CHINA

13 Sep 2018


Dentsu Aegis Network has launched Captimizer specifically for the China market. Captimizer is a new method for effective digital ad budget allocation. Working with the industry body the MMA (Mobile Marketing Association) traditional evaluation measures have been updated into a smarter and more efficient system utilizing AI technology. This development brings together a number of unique advantages, with more dimensions, iterable optimization logics and traceable history records.