03 Jul 2018

Dentsu Aegis Network China announced the launch of DAN Programmatic, a newly created service unit, to address clients’ marketing need for a richer data driven approach and embrace transparency and open partnerships with both demand and supply sides.  The new unit will focus on developing a strategic-products roadmap and a distinct, articulate data-led programmatic proposition to deliver the growth and group’s ambition of being a 100% digital economy business by 2020.