Dentsu Aegis Network acquires social creative company Verawom in China
10 Feb 2014
Dentsu Aegis Network today announces the acquisition of Verawom, one of China’s social creative companies. Verawom will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency. It will be part of Isobar China group and be referred to as “Verawom – Linked by Isobar.”
Founded in 2009 and led by Founder and CEO Jack Wang, Verawom is a pioneer in social media marketing, providing end-to-end social media services to a diverse client base in China, including Shanghai Jahwa (China’s leading cosmetics manufacturer), FIAT, Abbott, Bacardi, Sisley, and Red Star Macalline (China’s largest furniture retail chain). The agency was recently awarded three Gold awards from the China Advertising Great Wall Awards and ROI Festival for their work on Liu Shen Florida Water.
Jack Wang will continue as CEO of Verawom, reporting to Jane Linbaden, CEO of Isobar China group. He will be supported by Verawom’s three co-founders, Tiger Tu (Vice President), Piemeng Cai (Executive Creative Director), and Matt Zheng (Business Director).
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said: “Verawom is an outstanding creative social media company. Bringing Verawom into Isobar adds another dimension to our digital capabilities in China. We welcome Jack and his 70-strong team to the company.”
Jean Lin, CEO of Isobar Asia Pacific said: “Social is the fastest growing service sector in China and a key part of Isobar’s DNA. Verawom is renowned for creating excellent grass-root social content in China and we believe the combination of both teams will enable Isobar China group to create strong social communities for our clients in today’s changing advertising environment.”
Jack Wang, Founder and CEO of Verawom said: “We are thrilled to join the pioneering Isobar and the Dentsu Aegis family. I’m confident that with our shared values and commitment to innovation in digital, this partnership will allow us to leverage the global resources and talent of the group, to deliver groundbreaking campaigns for our clients.”
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