Terrence Yung Joins Aegis Media as CEO Vizeum China
20 Feb 2014
Aegis Media China has announced today the appointment of Terrence Yung as CEO of Vizeum China. Based in Shanghai, Terrence will be responsible for overall P&L management for Vizeum China and focus on its new business development, to continuously build the organizational capability tothe next level of success.This appointment will take effect immediately.
“In this fast-changing media environment which has presented us great prospects and challenges, Vizeum as a leading media agency in China never stops pioneering the most effective connections between brands and consumers”, said KF Lee, Chairwoman Dentsu Aegis Network China. “Terrence’s extensive experience and proven capabilities will give Vizeum standout in this highly-competitive market.”
Terrence has 23 years of experience in media industry and spent 15 years with ZenithOptimedia. Prior to joining Aegis Media, Terrence was Vice President of ZenithOptimedia China where he was responsible for the agency operation and successfully led the agency’s key client to excel its business performance for years in China market. Before then, he was Managing Director of Optimedia China and set up Optimedia from scratch with proven business success. He previously took senior management positions in other leading advertising agencies including Leo Burnett, Dentsu Young & Rubicam China and DDB where he started his career. Many world-class clients such as LVMH, L’Oreal, Lexus, Toyota, Carlsberg and China Mobile are all key highlights in Terrence’s media career.
Kristian Barnes, CEO Vizeum Asia Pacific said: “Terrence is one of the longest serving media specialists in China, and his strong background combined with his great perspective on the media industry in China will add great value to Vizeum. I look forward to seeing how Terrence will power Vizeum forward in the market and realize our ambition to make connections count and drive further success with our clients.”
“Terrence owns incomparable industry experience and excellent management skills. Joining us will help Vizeum strengthen its unique advantage in combining both international and local resources to further develop in China.” Added He Dang, CEO of Charm Group.
On being offered the opportunity to lead Vizeum China,Terrence said: “Aegis Media is one of the most respected communications groups in the industry, and possesses the leading specialist capabilities with outstanding communication strategy, media planning and buying, and holistic digital solutions offerings in China. It has a great leadership team delivering growth for clients and the agency. I’m glad to be part of the team, as we take Vizeum to the next level.”