Vizeum China is appointed as the Exclusive Full Media Planning and Buying Agency of AXA-Tianping Insurance
08 Jul 2014
Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.
AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.
Vizeum conducted in-depth analysis of AXA Tianping in the China market, and demonstrated their expertise through advising on marketing strategies, demonstrating professionalism through team competence and showcasing its professional business tools. In particular, Aegis Media’s unique operating model of one P&L played a critical role in the pitch. A cross-brand team will work together to provide integrated support including digital expertise from Isobar and insight from the Consumer Connection Study (CCS) - the consumer insight tool shared by all Aegis Media brands.
Richard Zhang, General Manager of AXA Tianping Marketing Departmentsaid, “We are glad to appoint Vizeum China as the full media planning and buying agency of AXA Tianping. We appreciate every member of the Vizeum team for their outstanding professionalism and strategic advice.”
Terrence Yung, CEO of Vizeum China said, “I am very honored to have the opportunity to provide media services for the world top insurance group AXA and cooperate with its new set-up in China AXA Tianping Insurance. The newly established AXA Tianping has a professional, ambitious and down-to-earth marketing team. I am full of confidence about this relationship and we will pull on the best resources from Vizeum and the Aegis Media Group to help accelerateAXA Tianping’s expansion in the Chinese market.”
Kristian Barnes, CEO Vizeum Asia Pacific said, “It’s great to hear that our team in China has won the business of such a global insurance company and they chose to consolidate their media with Vizeum. We look forward to working with the team at AXA Tianping to focus our efforts on the connections between brands and people - vital to driving brand success.”