Vizeum China is appointed as the Exclusive Full Media Planning and Buying Agency of AXA-Tianping Insurance
08 Jul 2014
Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.
AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.
Vizeum conducted in-depth analysis of AXA Tianping in the China market, and demonstrated their expertise through advising on marketing strategies, demonstrating professionalism through team competence and showcasing industry-leading business tools. In particular, Aegis Media’s unique operating model of one P&L played a critical role in the pitch. A cross-brand team will work together to provide integrated support including digital expertise from Isobar and insight from the Consumer Connection Study (CCS) - the consumer insight tool shared by all Aegis Media brands.
Richard Zhang, General Manager of AXA Tianping Marketing Departmentsaid, “We are glad to appoint Vizeum China as the full media planning and buying agency of AXA Tianping. We appreciate every member of the Vizeum team for their outstanding professionalism and strategic advice.”
Terrence Yung, CEO of Vizeum China said, “I am very honored to have the opportunity to provide media services for the world top insurance group AXA and cooperate with its new set-up in China AXA Tianping Insurance. The newly established AXA Tianping has a professional, ambitious and down-to-earth marketing team. I am full of confidence about this relationship and we will pull on the best resources from Vizeum and the Aegis Media Group to help accelerateAXA Tianping’s expansion in the Chinese market.”
Kristian Barnes, CEO Vizeum Asia Pacific said, “It’s great to hear that our team in China has won the business of such a leading global insurance company and they chose to consolidate their media with Vizeum. We look forward to working with the team at AXA Tianping to focus our efforts on the connections between brands and people - vital to driving brand success.”
For further information please contact:
Marketing and Communications
Dentsu Aegis Network APAC
Tel: +65 6501 3521
Group Director, Corporate Communications
Dentsu Aegis Network China
Tel: +86 21 3335 0888
Connections that Count: Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities and innovates to solve business challenges. Innovation is the central pillar of our agency. We develop research and insights to better understand the group and the social motivations of people that we want to talk to and influence in new spaces. We focus on the value, the quality and the intensity of the connections that we trigger in the consumer world. With 1,100 passionate people in 39 markets we build connections that count.
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum - and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i - Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
About AXA Tianping Insurance
AXA Tianping Property & Casualty Insurance Company Limited. (AXA Tianping), is currently the largest foreign insurance company in Chinese market and determined to be the leading internet insurance brand in China. AXA Tianping is established by China’s first professional auto insurance, Tianping Auto Insurance, and subsidiary company wholly owned by the world largest insurance group AXA in China. AXA Tianping Insurance is committed to providing timely, convenient and reliable insurance service for clients, relying on its strong financial capabilities, superior brand values and leading specialities, combined with its wealth of local experiences and resources as well as service network. Headquartered in Lujiazui Financial Zone of Shanghai Pudong New Area, with registered capital of 846 million CNY, AXA Tianping is mainly engaged in compulsory insurance of automobile traffic accident, commercial automobile insurance, company property insurance, agricultural insurance, property insurance, cargo insurance, liability insurance, short-term accident insurance and health insurance, etc.