Dentsu Aegis Network launches Amplifi in China

02 Mar 2015

Dentsu Aegis Network China announces the launch of Amplifi, a newly established division, responsible for t and strategic media investmenpartnerships for the group. In this newly created structure Amplifi will bring together the group’sinvestment management, media partnerships, programmatic buying and content capability functions into a consolidated unit, with data as its foundation. Its primary goal is to deliver maximum performance for the group’s clients by working collaboratively with media, technology and infrastructure partners.   

Established to create a more collaborative approach between media, clients and the group, Amplifi moves all resources under one roof, including investment management, to build a consistent and leveraged buying network; media partnerships to identify areas where the group can work together to develop unique partnerships; Amnet the group trading deskestablished in 2013; and content to unite all the content resourcesacrossgroup. 

Phil Teeman Group Managing Director Dentsu Aegis Network China said: “It’s an important milestone for us to officially launch Amplifi in China. China is at the forefront of innovation in social, mobile, e-commerce and content. To form that matrix integrating investment management, media partnerships, technology and contents empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.” 

Together with the launch of Amplifi, a high-calibre management team is also unveiled. Tsuyoshi Suganami,CEO of Dentsu Media Greater China, is appointed President of Amplifi China based in Shanghai and reports to Phil Teeman.  Lisa Wei, Chief Investment Officer Dentsu Aegis Network China, is appointed Deputy President of Amplifi China. Meg Chen will join the team as Head of Media Partnerships, and Lawrence Wan will lead Amnet. 

“I am delighted to take this new role to lead such an integrated platform in China. Facing media convergence, agency’s media functionality needs to evolve beyond media efficiencies and rates. I believe Amplifi, as structured to work collaboratively with our media, digital and technology partners, will bring out the best media performance and business outcome based on our collaborative approach,”said Tsuyoshi Suganami President Amplifi China. 

Sunil Yadav, President Amplifi Asia Pacific added: “We are excited to launch Amplifi in China, the largest advertising market in Asia. Initiatives such as Magic Box in collaboration with WeChathave positioned us as different to our competitors in the market. With Amplifi, we aim to develop more such innovative partnerships.” 

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