THE NEXT WAVE – Driving the Future of Communications at CES Asia 2015

25 May 2015

Dentsu Aegis Network China, as an official partner and sponsor, exhibits at the inaugural CES Asia, the world’s top consumer electronics show expanding its footprint from the United States to the Asia Pacific region. Known for innovating the way brands are built, Dentsu Aegis Network unveils a booth called THE NEXT WAVE showcasing future marketing technologies created by the company to more than 18,000 visitors.

Dentsu Aegis Network China is also the exclusive partner to the CES Innovation Awards - a real-time billboard and area at the event showcasing the best innovations from across the show.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said:”Our presence at CES Asia will bring to a wider audience the innovative solutions that we are providing to our clients. We have a vision to innovate the way brands are built, and these pioneering technologies are some examples of how we are making this a reality across the Asia Pacific region.”

Dentsu Aegis Network’s booth THE NEXT WAVE is the result of ongoing investment into the best solutions for our clients. The technologies showcased include ICPAPER - the world’s first digitised paper advertising medium, Emotion Analyzer – real-time emotion visualization from brainwaves, Social Ticker – a new concept watch which changes the way Chief Marketing Officers track social success, POPCON – a new technology to redefine content consumption, Galar Virtual Reality – which innovates the applications of virtual reality technology, iButterfly – a mobile marketing tool which combines technologies of augmented reality, location based services, gravity sensors and SonicRay - the first directional acoustic product.

This collection of technology demonstrates how Dentsu Aegis Network China can take a client’s brand experience to a new level by utilizing pioneering technology on a global scale. POPCON and ICPAPER will be unveiled to the public for the first time with grand launch on the first day of CES Asia. Dentsu Aegis Network (Carat and Amplifi) is the first and only group with an exclusive partnership with Mango TV and AVD to launch POPCON in 2015.

“Dentsu Aegis Network is an agency group built on innovation, and we have a comprehensive mechanism that encourages this across our 17 brands in China”, Yamagishi Motohiro, CEO of Dentsu Aegis Network China said, “All the technologies we present at CES Asia are a strong demonstration that we are always looking for ways to bring more values to our clients.

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