Dentsu Aegis Network Strengthens Brand Commerce Capabilities in China with VeryStar Acquisition
04 May 2016
Dentsu Aegis Network today announces the acquisition of Shanghai VeryStar Internet Science and Technology Co., Ltd. (VeryStar), a leading mobile and online retail commerce agency in China. VeryStar will become part of Dentsu Aegis Network’s award-winning digital agency Isobar China and will be known as “VeryStar – Linked by Isobar”.
Established in 2011 as a pioneer in mobile commerce in the world’s largest mobile market, VeryStar is based in Shanghai and has now grown to more than 70 staff, servicing a diverse portfolio of leading clients, including Uniqlo, Pizza Hut and KFC. As a WeChat and Alipay certified mobile platform design agency, reinforced by its founder’s strong experience in the retail industry, VeryStar is well positioned to support Isobar in the rapidly expanding mobile and online commerce market in China.
VeryStar comes with a stellar leadership line-up. Milan Jiang, founder and CEO of VeryStar, is responsible for client development and overall business strategy and planning whilst Chief Technology Officer Jianhao Chen’s strengths lie with research and development using integrated technology and built-in applications. Milan will continue to lead the newly formed VeryStar – Linked by Isobar, reporting to Jane Lin-Baden CEO Isobar China Group.
Nick Waters CEO Dentsu Aegis Network Asia Pacific said: “China is now the largest e-commerce market in the world and this is a key capability for the Group. VeryStar offers a rare opportunity to bring in that expertise to take full advantage of the rapid growth of the commerce market over the next few years. There is great talent within the VeryStar business and I look forward to seeing their significant contribution to both Isobar and Dentsu Aegis Network in China.”
Jean Lin, Global CEO of Isobar said: “China is Isobar’s centre of excellence for mobile and commerce innovation. Our global clients will benefit tremendously from the experience and innovation of VeryStar, winning in China’s digital economy.”
Jane Lin-Baden, CEO Isobar China Group said: “This acquisition is strategically important to support our ambition to become the number one agency in brand commerce in China by 2018. I’m confident that the added strength to the Isobar China leadership team and VeryStar’s specialist capabilities in mobile commerce and online retail will drive us to fulfil our goals. I look forward to working with Milan and the team to drive the business forward in this ever changing and diverse environment.”
“We are very excited to be joining the globally acclaimed and highly awarded digital agency Isobar, and also becoming part of Dentsu Aegis Network – a rapid growth business with innovation at its heart,” said Milan Jiang CEO VeryStar – Linked by Isobar. “We’re looking forward to working closely with Jane and the team in China to develop and grow the business further and support more clients with our strength of knowledge in mobile and online retail commerce.”