CHINA

Dentsu Aegis Network Appoints Ellen Hou as CEO of Carat China

19 Sep 2016

Dentsu Aegis Network has appointed Ellen Hou as CEO of Carat China. Based in Shanghai, Ellen will report directly to Phil Teeman, Group Managing Director, Dentsu Aegis Network China.

As CEO of Carat China, Ellen will be responsible for achieving business growth by driving innovation across the company and its clients. An award winning strategist with over 18 years’ experience, Ellen will continue to elevate the delivery of convergent communication solutions for Carat’s extensive portfolio consisting of leading Chinese and global advertisers.

Phil Teeman, Group Managing Director of Dentsu Aegis Network China, said, “We are really delighted that Ellen has decided to join Dentsu Aegis Network. She is an exceptional talent with a proven track record of redefining brands in the complex China marketplace. With her breadth of expertise, she is the ideal leader to accelerate Carat’s position.”

Sean O’Brien, CEO of Carat Asia Pacific, congratulated Hou on her appointment, saying, “Ellen’s energy, experience and strong business acumen means she is ideally positioned to lead Carat and I’m excited by her vision for the business. In an environment where the boundaries between creative, digital and media agencies are converging, Ellen’s collaborative approach will be invaluable to helping solve our clients’ business problems.”

Prior to joining Carat, Ellen was the Group Managing Director of McCann Worldgroup Shanghai and led the development of the group’s strategic architecture, playing a key role in creating a culture of innovation and disruption across Greater China. Part of the first generation of local planners in Mainland China, Hou has been recognised for setting new standards and was celebrated in 2015 by Advertising Age as one of their ‘Women to Watch’. "We are in an era of changing all the rules and the most dynamic place is China. Reinvention is what Carat takes on as the organization’s mission, and this really excites me,” said Hou.


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