Dentsu Aegis Network China together with MMA China announced ‘Captimizer’ whitepaper launch
13 Sep 2018
Dentsu Aegis Network has launched Captimizer specifically for the China market. Captimizer is a new method for effective digital ad budget allocation. Working with the industry body the MMA (Mobile Marketing Association) traditional evaluation measures have been updated into a smarter and more efficient system utilizing AI technology. This development brings together a number of unique advantages, with more dimensions, iterable optimization logics and traceable history records.
As digital marketing channels proliferate, programmatic advertising techniques and the huge volume of big data available to advertisers and agencies are driving rapid change and evolution of media buying. Standard digital ad budget allocation has relied on planners’ experiences with different platforms and simple statistical data.
Dentsu Aegis Network and the MMA looked to tackle the issue of how to keep pace and deliver robust budget allocation in an ever changing media landscape. The outcome brings together the best in class data scientists and digital experience planners from within Dentsu Aegis network and an innovative product and market first programmatic ad budget allocation optimizer.
Scan the QR Code to read the‘Captimizer’ whitepaper