CHINA

Dentsu Aegis Network China Named Greater China’s Most Effective Agency Network

20 Nov 2018

Dentsu Aegis Network China Named Greater China’s  Most Effective Agency Network


19th November 2018, Shanghai At this year’s Greater China Effie Awards, Dentsu Aegis Network’s work was celebrated as best in show, taking home the prestigious Most Effective Agency Network accolade. The win is the result of 4 Golds, 2 Silvers, 8 Bronzes being awarded to Dentsu Aegis Network’s agency brands at this year’s festival, in addition to 15 further shortlists. Further highlighting the Network’s digital marketing finesse, Isobar Shanghai was crowned Greater China’s Most Effective Office.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and commend the most effective marketing produced across the globe.

Commenting on the wins, Dentsu Aegis Network China’s Group CEO, Susana Tsui said: “2018 has been a monumental year for Dentsu Aegis Network. In an industry continuing to be disrupted by the power of digital marketing, these awards are true testament to our team’s ability to future-proof our clients and continually deliver effective work that resonates with consumers in a fast-changing environment. We are delighted to be recognised at the Effies for our innovative brand building work, and are exceptionally proud of the team.”


Dentsu Aegis Network’s Results at the Greater China Effies 2018

Gold

  • Healthcare – Chinese Aging Well Association – The Fading Font
  • Brand Activation – Yum! China – KFC’s Digital Transformation
  • Youth Marketing – Yum! China – KFC X Gintama: Everything will be ok!
  • Cultural Marketing – Yum! China - KFC X Gintama: Everything will be ok!

Silvers

  • Carpe Diem – Yum! China - KFC X Gintama: Everything will be ok!
  • Brand Experience, Products – Intel – Sound in Silence

Bronze

  • Restaurants – Yum! China – KFC: Duo of Two Generations’ Idols
  • Automotive, Public Transporation – Honda – The Daughter’s Little Love Song
  • Financial Products & Services- Hua Nan Bank – What Motivates You, Motivates Us
  • Social Good, Non Profit – Chinese Aging Well Association – The Fading Font
  • Real-time marketing - Yum! China – KFC China – Hello, 1987
  • Branded Content – Yum! China - KFC X Gintama: Everything will be ok!
  • Brand Experience, Products – Yum! China - KFC X Gintama: Everything will be ok!
  • Entertainment Marketing – Yum! China - KFC X Gintama: Everything will be ok!