CHINA

Dentsu Aegis Network China appoints Derek Huang as Chief Product Officer, Media Brands

20 Dec 2018


Dentsu Aegis Network China appoints Derek Huang as Chief Product Officer, Media Brands
Shanghai, China - Dentsu Aegis Network China today announces the appointment of Derek Huang as Chief Product Officer, Media brands (Carat, Vizeum, dentsu X). The appointment will take effect from Jan,2019. Huang will be based in Shanghai, directly reporting to Susana Tsui, CEO Dentsu Aegis Network China.

In this newly created role, Huang will lead the design and creation of DAN China’s product development roadmap across Dentsu Aegis Network’s media brands. He is committed to adding strategic value to drive business outcomes by improving efficiency and quality of key media products across multiple disciplines of insights, strategy, data, planning, measurement and innovation. He will work with product experts across different agencies to develop the product community, uplift the Network’s media product offerings and drive joint product development with leading partners in the market.

Huang joined Carat China in 2012 as Head of Business Science and Insights for Carat. He has successfully led the development of key products for strategy, planning and measurement including CCS, the largest syndicated consumer database in China. In 2016 he was promoted to the role of Regional Head of Insights and Research for Carat and Dentsu Aegis Network. In this position, he spearheaded best practices and lead teams responsible for insights, research and data analysis across 14 markets, as well as working closely with regional product and data science teams in delivering innovative media products and partnerships. Under his leadership, a number of key products and initiatives were successfully launched, such as Insight 360, Data fusions, and pioneering artificial intelligence solutions that leverage key global partnerships and platforms. Prior to his experience in Carat and Dentsu Aegis, he was a senior brand strategy consultant, serving top Chinese and international clients.

Commenting on the appointment, Susana Tsui, CEO of Dentsu Aegis Network China said: “China’s media landscape is evolving faster and becoming more sophisticated than ever; we are fully focused on providing the right products and solutions to help our clients thrive in a disruptive digital economy. Huang is perfect for this role. He has a fascinating combination of rational analysis and passionate creativity. With his rich expertise in brand and product development, I believe he will be instrumental in delivering our future facing products for media.”

Speaking about his appointment, Huang said: “I am thrilled to rejoin the Dentsu Aegis China team to work with diversified talents across the group to bring our media products to the next level and help our clients win in the market’s ever-changing media landscape.”