CHINA

Data2decisions, part of Dentsu Aegis Network, cited as a Strong Performer

08 Jan 2019


January 7, 2019 – Shanghai, China Having been invited by Forrester to participate in The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018 evaluation, Data2Decisions (D2D) has been named as a ‘Strong Performer’. With a lower measurement maturity noted in APAC, Forrester identified that vendors with localised, integrated solutions and services are “key differentiators”. 

According to the report, “D2D has strong services and localisation capabilities. Customer references mainly engage D2D for marketing mix modelling (MMM) and are satisfied with its services and model-building capabilities”, with one customer commenting that “D2D’s methodology was clear and convincing”. 

D2D China’s Head of Research and Analytics, Simon Zhong, said: “Since launching our Shanghai D2D operations in August 2018, we have expanded our global offering of superior marketing effectiveness services with an enlarged client portfolio including iconic brands like Ikea, KSF, JLR and Friso. We recognise and cater to the increasing needs of clients across all sectors for specialist consultancy services catered to marketing effectiveness with local nuances. Equipped with D2D’s advanced global marketing tools and methodology, we conduct all modelling studies with a local China-based team, allowing us to understand and work closer together with our clients in making data-driven decisions that create valuable market experiences.” 

Chief Executive Officer of Dentsu Aegis Network China, Susana Tsui, added: “We believe this recognition by Forrester is a testament to our proven ability to improve media ROI and innovate the way brands are built within the Dentsu Aegis Network. Our newly acquired clients have further validated that D2D’s unique product and service offering is exactly what the market and industry needs right now.”