CHINA

Your Trusted Partner for Business Transformation

Inheriting the Dentsu philosophy of "Good Innovation.", Beijing Dentsu has been committed to the development and innovation in China's advertising industry for 23 years. We continuously improve and strengthen our competencies in creative, digital, sports / entertainment contents and other fields. Beijing Dentsu makes it a priority to bring the most innovative and integrated marketing solutions to help client's business succeed. Through our extensive network of 1,100 professionals located across Beijing, Shanghai and Guangzhou, we strive to be our clients' trusted partner for business transformation.

Picture Book without Pictures

Picture Book without Pictures


In this digital age, it's nearly impossible for Instax to compare their feature against digital cameras. Together with Instax, we developed the Picture Book Without Pictures. It's a regular picture book filled with themes, but empty of pictures. Students are then tasked to use their imagination to complete it with photos captured with Instax and create their very own one-of-a-kind picture book. It can not only cultivate students' interest in photography , but also stimulate their imagination. This work is the winner of Gold Design Lotus of ADFEST 2017.

Canon EOS M Brand Promotion Campaign

Canon EOS M Brand Promotion Campaign


We found that SONY has more than 60% market share in digital SLR camera market,  while the young women have important influence to the brand's reputation. In order to increase the population of Canon EOS M among consumers, We invited Lu Han, who are very popular in the Chinese young people, as the spokesperson. Created a topic for 7 weeks from Valentine's Day and advertised to media which the target group can reach. Created cartoon image and promote with the peripheral products at the same time.

Pocky Orchestra Road

Pocky Orchestra Road


In order to spread the goal and brand value of Pocky "Share happiness" to more people, we created an underground tunnel - "Pocky Orchestra Road" which connected sensors to computers. There were five instrument sounds with five color lanes. The lanes will then play an orchestra of happy sounds when people stepped on them. Through interaction with people around, the people played together a unique symphony and share happiness.

Panasonic Shaver KISS LESSON

Panasonic Shaver KISS LESSON


Shavers are daily tools for men, yet women have Intuitive feeling with it. When a man kisses a woman, if he has not shaved cleanly and has beard stubble remaining, the woman will be hard to enjoy a perfect kiss. The impression of this man will be awful. Inspired by this, Shanghai Dentsu had this idea. We seek a unique way of understanding women's feelings to send out the Panasonic shaver product characteristics of a clean shave. The video is funny and witty, and it is more topical and communicable in social media.

Air Pollution Discount

Air Pollution Discount


In China's Children's Charity Day, we placed special catalogued implanting NFC chip in HAPE toy store. When the phone was put close to the toy and slide to the left, an image of the toy being held in hands of orphans would appear on the screen. There will be the same one donated to the orphans when consumers buy toys for their children. The event allowed more people to make donations to orphans in fun and easy way. The sales of 20 toys selected increased 52% at the same time.

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