CHINA

Inheriting the Dentsu philosophy of “Good Innovation”, Beijing Dentsu has been committed to the development and innovation in China’s advertising industry for 22 years. We continuously improve and strengthen our competencies in Creative, Digital, Sports / Entertainment Contents and other fields. Beijing Dentsu makes it a priority to bring the most innovative and integrated marketing solutions to help our client’s business succeed. Through our extensive network of 1,100 professionals located across Beijing, Shanghai and Guangzhou, we strive to truly be a reliable “Business Transformation Partner” for our clients. 

Changing Room

Changing Room


During the sales season, Beijing Dentsu created a special 'Changing Room' using interactive digital technology in the fitting room of C&A store. When the customers enter the changing room and put their clothes on the hook, it activates a LED screen, and show you a child in need. Then you can choose how much of your discount you would like to donate. Customers can easy share their warmth with C&A to children in the impoverished mountainous areas of China.

'Fami-Navi' Guides Drivers to Traffic Safety

'Fami-Navi' Guides Drivers to Traffic Safety


The traffic accidents increase about 10% every year in China. We find that drivers’ driving behaviours change better when the families are with them. Beijing Dentsu developed an APP called 'Fami-Navi'. Children learn about traffic safety manners by reading the picture book with family. Using voice recognition technology, the voices will be recorded and link to map data, turning them into navigation voices. Families’ voices will act as reminders for the drivers of gentle driving manners.

You Are Your Own Bank

You Are Your Own Bank


Saving up money actually represents people's serious life attitude and values. Based on this insight, Beijing Dentsu created a new communication theme for SPB Bank "Manage Your Own Bank." By presenting the process of ordinary people's continuous accumulation of wealth for life, dreams, and the future, thus conveying the concept of the SPB Bank: in addition to money, inside the heart of each person is an optimistic and down-to-earth spirit and that is a precious wealth.

Love Never Leaves Home

Love Never Leaves Home


Taking advantage of the Chinese New Year, combining with the general crowd insight "In the eyes of parents, I was always a child" to create an emotional TCL image and make consumers have a further understanding of TCL brand claim: The creative touched the life. Beijing Dentsu makes a consumer-touched micro-film with emotional language and images spreading on line, which increase topic popularity and brand visibility, and expand brand influence.

Hope SLIDONATION

Hope SLIDONATION


In China's Children's Charity Day, we placed special catalogued implanting NFC chip in HAPE toy store. When the phone was put close to the toy and slide to the left, an image of the toy being held in hands of orphans would appear on the screen. There will be the same one donated to the orphans when consumers buy toys for their children. The event allowed more people to make donations to orphans in fun and easy way. The sales of 20 toys selected increased 52% at the same time.

  • people

    1100people

  • cities

    3cities