CHINA

Redefining Media

Carat China creates better business value for clients by redefining how brands connect with consumers in China.

We are driven by an entrepreneurial spirit, an innovative mindset and an ambitious vision to redefine and transform the role of media to become more visible, immediate and measurable in its contribution to business results.

We believe that the better way to deliver on our mission is to attract people who are energized, multi-cultural and who share the same ambition.

 

Chipper for Chips Ahoy!

Chipper for Chips Ahoy!


Chips Ahoy! assured highly-strung city dwellers in China that it is perfectly alright to be Chipper, through an integrated digital campaign on April Fool’s Day. With the tagline “Don’t Be Too Serious, Just Have Fun (Chips Ahoy!)”, we launched the campaign by strategically placing Chipper across all of China’s highly-used digital and social media platforms to resonate with target consumers.

Oreo “Play Together”

Oreo “Play Together”


Oreo encouraged people to create ‘Emojies’, animated digital templates that allowed them to play together with their loved ones. The Emojies made for an instant moment of fun when they were created and shared in social conversations. Even bus stops were turned into Oreo Play Zones for people to display and print their Emojies. 

Xbox “Ready When You Are”

Xbox “Ready When You Are”


When Xbox One arrived in China it was the first video game console to be launched here in 14 years. To promote the launch, Microsoft took over Shanghai’s iconic buildings on the Bund and "painted" the skyline green. We utilized all media platforms as well as innovative tools to strategically raise awareness of Xbox One, making this one of the most successful launches in Xbox history. 

  • people

    399people

  • cities

    3cities