CHINA

Dentsu China Group

Dentsu China Group (DCG) oversees the entire operations of the Dentsu group in China. Currently it has six brand companies - Beijing Dentsu, Dentsu Media, Dentsu One, Dentsu Top, &c. and Dentsu PR, with over 1,800 employees in Beijing, Shanghai, Guangzhou and Wuhan. DCG provides the one-stop integrated marketing service in the fields of consulting, creativity, PR, media service and digital marketing,and aims to become the truly trusted partner of its customers.

Beijing Dentsu - New Jackie Chen, New Canon Printer

Beijing Dentsu - New Jackie Chen, New Canon Printer


The campaign in autumn 2014 focused on Canon New Printer PIXMAMG7580, Jackie Chen showed us a brand new image, the fashionable TVC and interactive website caters for different targets, all of this deliver the concept of Canon printer—delighting you always. The collaboration of team from Japan, Hong Kong, Beijing and Shanghai achieved this campaign a excellent performance.

Dentsu Rihai - JADE

Dentsu Rihai - JADE


JADE is the first model built by Dongfeng Honda which is aimed at the post 80s generation market.  A projection strategy of TV+OOH+Web was designed to provide full coverage of the target audience. The ads were creative and memorable and underlined the principal JADE characteristics of "Stylish", "Surprise", "Smart", "Sporty" and "Safety". After JADE appeared on the market, consumer response, passenger flow and sales volumes all exceeded expectations.

dentsu_TOP - Journey in Motion

dentsu_TOP - Journey in Motion


Dentsu_TOP invited world renowned artist Paul Veroude to disassemble a Nissan Teana, the flagship model of the brand. The artist took 101 days to disassemble the car into 3,421 pieces and hang them over 18,750 meters steel ware. “Journey in Motion" was the world’s first production car deconstruction art show. The stunning work also made the advanced technology of Nissan became more perceivable and tangible.

&c. - Lenovo 30 Years Anniversary ‘Grow Old, Stay Young’

&c. - Lenovo 30 Years Anniversary ‘Grow Old, Stay Young’


We worked closely with Beijing Dentsu, and realized how important that the young generation is within the market, so ‘Grow Old, Stay Young’ became the campaign’s theme. We designed the all-year-round campaign with bold creative elements, using popular internet language, news topics  to make the campaign a viral sharing campaign, and the trend lasted through the year.

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    1800people

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    4cities