CHINA

Established in 1998 and headquartered in Beijing, Dentsu One (China) has 3 branches in Wuhan, Shanghai and Guangzhou. With the philosophy of “Solution Maximum” and the goal of growing together with our clients, we provide the optimum solutions and the specific implementation by integrating creativity, content marketing, interactive communication and BTL promotion etc. Combined with in-depth marketing insights and consumer focused theories, we lead the way both in identifying and grasping the latest media and consumer trends to develop planning capabilities and provide diversified and high-quality service to clients.  

JADE

JADE


JADE is the first model built by Dongfeng Honda which is aimed at the post 80s generation market.  A projection strategy of TV+OOH+Web was designed to provide full coverage of the target audience. The ads were creative and memorable and underlined the principal JADE characteristics of "Stylish", "Surprise", "Smart", "Sporty" and "Safety". After JADE appeared on the market, consumer response, passenger flow and sales volumes all exceeded expectations.

XR-V

XR-V


XR-V is a new and on-trend compact SUV from Dongfeng Honda. With interactive creative plots, high ratings and through the topical TV show "I'm a singer", it effectively grabbed the attention of the target audience. After the XR-V came onto market, it quickly became a sensation and as the brand awareness was built, the XR-V became a highly successful case of the launch of a completely new model.

Mobile Exhibition Hall

Mobile Exhibition Hall


The Mobile Exhibition Hall is a marketing tool which has been created to help Dongfeng Honda to better develop in the markets of third-tier and fourth-tier cities. It comprises two parts: exhibition tools and operation, and is focused on outdoor auto shows of third-tier and fourth-tier cities. Since its launch, 9 lines realize the operational frequency of annually average 204 stations and the sales effect of average 36 of each station.

Honda

Honda


To publicize the various advanced technologies of Honda, we developed 5 ads each of 30 seconds in length, which is called "King" series. The content is concise and humorous, easy to understand. We launched the ads in the traditional media, such as internet and cinema, and they have been well received by the vast number of consumers.

Promise

Promise


Promise is the biggest loan company in Japan, but its brand awareness is practically zero in Shanghai. We analyzed and deciphered internet habits, preferences and behaviors of 30 million target consumers who need loans, and built effective media strategies. Only 3 months since it opened, the performance of the new Shanghai branch has exceeded most other cities, ranking second in China.

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