CHINA

No-Boundary Marketing and Communication Solution Provider

Established in 1998, dentsu_TOP is a brand of the world’s top advertising network, Dentsu Aegis Network, providing solutions for clients’ challenges in the areas of product development, marketing and branding, communication strategy, customer relation management, public relationship, event planning, content and digital marketing. As the business partner that always has our clients’ interests at heart, we are committed to becoming a No-Boundary Marketing and Communication Solution Provider, helping you solve marketing challenges and increase sales.

In today’s market, client’s challenge is getting more complicated due to the convergence of the many things by digitalization. On the other hand, consumer’s purchase funnel is no longer simply liner. The conventional way of simply offering branding and communication service is not enough to resolve clients’ challenges. As a No-Boundary Marketing and Communication Solution Provider, our unrivaled team is willing to turn the challenges into opportunities by delivering our services in a more efficient and effective way so that our clients can benefit from directly.

With a corporate philosophy of “of Chinese, by Chinese, for Chinese”, we combine global experience, resources and operation model with local knowledge and insight to help you succeed in the ever-faced-speed changing business environment. We strongly believe the client’s success is our success and our desire is simply to grow for the brighter future together with our clients. 

Black Technology of NISSAN——NISSAN i-SAFETY Events

Black Technology of NISSAN——NISSAN i-SAFETY Events


To help communicating complicated technical terms, dentsu_TOP planned and executed a live streaming new product launch on April Fool’s Day for NISSAN. We unveil 3 super cool inventions, NISSAN i-GLASSES, NISSAN i-SHOES and NISSAN i-JEANS. This campaign drives netizens’ attention and discussion towards technology of NISSAN I-SAFETY.

#Unleash# Young NISSAN Brand Case

#Unleash# Young NISSAN Brand Case


With the developing of automotive market, the post-85s are becoming the mainstream customers. They are energetic and passionate. They care about design and like to show personality, which affects a wide range of car purchase groups with “young heart”. Therefore, they are collectively referred to as "life adventurers". With the support of dentsu_Top strategy and creative, NISSAN launched a systematic and young brand strategy. For the image, NISSAN brand spirit is redefined as “Passionate, challenging, and confident”, and ignites everyone’s excitement and passion with “dynamic design and advanced technology”. As for the communication, we used “Unleash for young” as core idea and contact point for young people, to deliver NISSAN’s brand spirit with consistent and innovative integrated communication. We refreshed the brand image and enhanced NISSAN brand overall favorability quickly, and exceeded the core Japanese competitors. The case has received a number of marketing advertising awards, and was shortlisted as Top 3 in marketing category of “2016 NISSAN Global President Award”.

From 5000 to 30000 - The rise of Geely SUV

From 5000 to 30000 - The rise of Geely SUV


With a strong IMC plan, Boyue SUV from Geely penetrated the market achieved outstanding sales performance and in 2016. We are the first in the auto industry to create Chief Experiencer campaign to attract loyal fans of the brand. Theme experiential trips like Yakeshi test drive show of ice and snow, etc. Future delivery contract: initiate pre orders to find out potential customers; the first one to provide a tax subsidies as a surprise; Communicate the value of the product: through different levels of USPs; produce a series of TVCs and VIRAL videos to communicate the connectivity and smart car features

2016 TEANA launch - Lin Dan "To the best Mr. L"

2016 TEANA launch - Lin Dan "To the best Mr. L"


TEANA launch campaign leverages hot social topics and spokesman Lin Dan to communicate TEANA performance in different ways. Through Mr. L and Mr. TEANA communication on social media, we integrated ATL & BTL resources and shape the NEW image of TEANA minor change model and target audience.

Moony 3S Launch Campaign

Moony 3S Launch Campaign


To promote new diapers designed for low birth weight infants, Unicharm Moony launched a series of publicity campaigns. Through successful integrated communication, brand awareness greatly increased with much lower costs. To attract and involve more customers and deliver our message - “Different weight but equal love”, Unicharm Moony has made omni-directional online promotion through word-of-mouth recommendation, H5, Social KOL ,Vertical Website for brand hype. At the same time, we have cooperated with low birth weight alliance and major Women and Children’s hospitals of Shanghai to improve brand awareness effectively by beneficial donation to low birth weight infants.

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