CHINA

Ideas without Limits

Isobar is a leading full service digital marketing agency, driven by the purpose of delivering borderless ideas enabled by technology in order to transform businesses and brands.Clients include global and large local brands such as adidas, Coca-Cola, Huawei, Hauwei, Mondelez, Johnson & Johnson, Mengniu, Lego, P&G. 

Sprite Summer - Release your summer in 100 ways

Sprite Summer - Release your summer in 100 ways


In order to ignite consumers’ passion for Sprite, we created a product engagement that could actually make summer better for young Chinese. The idea was that each Sprite package could be the inspiration. By scanning a Sprite bottle, consumers could launch a fun, ice-breaking game via WeChat to get ticket rewards. The campaign resulted in a year-on-year sales boost.

Mengniu Banana Milk Digital Campaign

Mengniu Banana Milk Digital Campaign


On the Feb of 2014, Mengniu Banana Milk was launched onto the market. Our goal was to help the brand to establish brand awareness. From the 90's target audience insight and brand positioning of banana milk, we developed the core strategy of "365 days, occupy the social life of the 90's"!

Durex Personalized Packaging Campaign

Durex Personalized Packaging Campaign


This case is an innovative initiative that allows consumers to personalize their Durex box. Condom is normally seen as disposable product, with no personal attachment. But with Durex Project One, condom boxes become carriers of consumer’s sex stories. And sex, as important as it is in lovers’ lives, has finally got a thing to remember it by. This makes Durex a special carrier of unique messages between lovers.