CHINA

Ideas without Limits

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, in order to transform businesses and brands. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

 

Isobar China Group has over 1000 digital marketing pioneers in offices across China, servicing Beijing, Shanghai, Guangzhou, and Wuhan. Isobar China Group consists of Isobar, OMP - Linked by Isobar, Verawom - Linked by Isobar, VeryStar - Linked by Isobar and Isobar Commerce. Isobar China Group was Runner-Up of Advertising Age’s 2016 International Agency of the Year, 2016 Greater China Integrated Agency of the Year and Digital Agency of The Year by Campaign Asia from 2011 to 2013, in 2015 and 2016, Digital Creative Agency of the Year at ROI Festival 2015 and Digital Agency of the Year by Ad China consecutively for 6 years.

Sprite Summer - Release your summer in 100 ways

Sprite Summer - Release your summer in 100 ways


In order to ignite consumers’ passion for Sprite, we created a product engagement that could actually make summer better for young Chinese. The idea was that each Sprite package could be the inspiration. By scanning a Sprite bottle, consumers could launch a fun, ice-breaking game via WeChat to get ticket rewards. The campaign resulted in a year-on-year sales boost.

Mengniu Banana Milk Digital Campaign

Mengniu Banana Milk Digital Campaign


On the Feb of 2014, Mengniu Banana Milk was launched onto the market. Our goal was to help the brand to establish brand awareness. From the 90's target audience insight and brand positioning of banana milk, we developed the core strategy of "365 days, occupy the social life of the 90's"!

Durex Personalized Packaging Campaign

Durex Personalized Packaging Campaign


This case is an innovative initiative that allows consumers to personalize their Durex box. Condom is normally seen as disposable product, with no personal attachment. But with Durex Project One, condom boxes become carriers of consumer’s sex stories. And sex, as important as it is in lovers’ lives, has finally got a thing to remember it by. This makes Durex a special carrier of unique messages between lovers.