CHINA

Ideas without Limits

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, in order to transform businesses and brands.

Isobar China Group has over 1000 digital marketing pioneers in offices across China, servicing Beijing, Shanghai, Guangzhou, Nanjing, Wuhan and Xiamen. Isobar China Group consists of Isobar China, OMP - Linked by Isobar, Trio Isobar, Verawom - Linked by Isobar and VeryStar - Linked by Isobar.

Lyric Coke - the World’s First Emoticon with Music

Lyric Coke - the World’s First Emoticon with Music


We put the lyrics of famous Chinese songs on Coke labels, each expressing an emotion from the catchiest part of the song. Each bottle could be scanned with a mobile phone allowing the music clip to be played and shared on social media, resulting in the highest sales volume that Coca-Cola have ever recorded for a summer campaign in China.

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Unilever Food Solutions: A Taste of Home

Unilever Food Solutions: A Taste of Home


Isobar helped Unilever Food Solutions (Knorr) use the Chinese mobile social platform WeChat to target professional chefs in China. Precision targeting allowed the brand to tell a story that was highly relevant to chefs and their friends and family in the run up to Chinese New Year 2016.  Shared at unprecedented levels by chefs, the B2B campaign engaged chefs all over China and generated millions of euro of sales.

UNIQLO – Show Your Style

UNIQLO – Show Your Style


To raise awareness of UNIQLO’S Life Wear range, we developed an offline to online campaign which saw shoppers show their style in front of a magic mirror, which captured their photo and generated a QR code. From this they could access their photo and share on WeChat. UNIQLO’S WeChat fans increased 267% to more than 1 million fans. 

KSF Kung-Fu of Noodles

KSF Kung-Fu of Noodles


Awarded Gold in Entertainment at Spikes Asia 2016, KSF Kung-Fu of Noodles campaign used branded content and developed an integrated campaign. From the perspective of panda “Po” of Kung Fu Panda 3, Trio Isobar worked together with DreamWorks and produced a special episode called “Kung-Fu of Noodles”, earning over 165 million views.

New Balance ‘Hearts and Hands’

New Balance ‘Hearts and Hands’


New Balance is the only athletic brand that handcrafts products in the US and UK. To highlight this and bring the spirit of the brand to life we captured two masters at work on film. Li Zongsheng, the famous musician, delicately carving a guitar and a shoemaker making New Balance shoes. Seeded across social channels the video reached over 20 million people.

  • passionate people

    1000passionate people

  • cities

    6cities