CHINA

Ideas without Limits

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, in order to transform businesses and brands. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

 

Isobar China Group has over 1000 digital marketing pioneers in offices across China, servicing Beijing, Shanghai, Guangzhou, and Wuhan. Isobar China Group consists of Isobar, OMP - Linked by Isobar, Verawom - Linked by Isobar, VeryStar - Linked by Isobar and Isobar Commerce. Isobar China Group was Runner-Up of Advertising Age’s 2016 International Agency of the Year, 2016 Greater China Integrated Agency of the Year and Digital Agency of The Year by Campaign Asia from 2011 to 2013, in 2015 and 2016, Digital Creative Agency of the Year at ROI Festival 2015 and Digital Agency of the Year by Ad China consecutively for 6 years.

Lyric Coke - the World’s First Emoticon with Music

Lyric Coke - Emoticon with Music


We put the lyrics of famous Chinese songs on Coke labels, each expressing an emotion from the catchiest part of the song. Each bottle could be scanned with a mobile phone allowing the music clip to be played and shared on social media, resulting in the highest sales volume that Coca-Cola have ever recorded for a summer campaign in China.

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Unilever Food Solutions: A Taste of Home

Unilever Food Solutions: A Taste of Home


Isobar helped Unilever Food Solutions (Knorr) use the Chinese mobile social platform WeChat to target professional chefs in China. Precision targeting allowed the brand to tell a story that was highly relevant to chefs and their friends and family in the run up to Chinese New Year 2016.  Shared at unprecedented levels by chefs, the B2B campaign engaged chefs all over China and generated millions of euro of sales.

UNIQLO – Show Your Style

UNIQLO – Show Your Style


To raise awareness of UNIQLO’S Life Wear range, we developed an offline to online campaign which saw shoppers show their style in front of a magic mirror, which captured their photo and generated a QR code. From this they could access their photo and share on WeChat. UNIQLO’S WeChat fans increased 267% to more than 1 million fans. 

KSF Kung-Fu of Noodles

KSF Kung-Fu of Noodles


Awarded Gold in Entertainment at Spikes Asia 2016, KSF Kung-Fu of Noodles campaign used branded content and developed an integrated campaign. From the perspective of panda “Po” of Kung Fu Panda 3, Trio Isobar worked together with DreamWorks and produced a special episode called “Kung-Fu of Noodles”, earning over 165 million views.

New Balance ‘Hearts and Hands’

New Balance ‘Hearts and Hands’


New Balance is the only athletic brand that handcrafts products in the US and UK. To highlight this and bring the spirit of the brand to life we captured two masters at work on film. Li Zongsheng, the famous musician, delicately carving a guitar and a shoemaker making New Balance shoes. Seeded across social channels the video reached over 20 million people.