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OMP-Linked by Isobar is one of the pioneers to enter the digital marketing space in China, equipped with a global strategic vision & key local customer insights.

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UNIQLO – Show Your Style

UNIQLO – Show Your Style


To raise awareness of UNIQLO’S Life Wear range, we developed an offline to online campaign which saw shoppers show their style in front of a magic mirror, which captured their photo and  generated a QR code. From this they could access their photo and share on WeChat. UNIQLO’S WeChat fans increased 267% to more than 1 million fans. 

Ping An Bank Credit Card – Social Media communication strategy

Ping An Bank Credit Card – Social Media communication strategy


Ping An bank has a special credit card for car owners. To help increase existing customer loyalty we created a special WeChat game for Dad’s. If a card holder used his card at a designated gas station on a certain day and could prove he was a Dad, he got a 12% discount for refuelling. Result: The total recharge amount for the fuel card was more than RMB 2.4 million. 

Speed Dial Squared Up

YHD ‘Speed Dial Squared Up’ We Chat Viral Communication


Breaking the traditional forms of marketing, we used the premise of Sudoku to make a creative poster which could be shared digitally amongst friends, to surprise YHD customers and increase orders during anniversary celebrations. As a result, orders increased 61% on the anniversary of YHD.