CHINA

O2O Communication Specialist

Posterscope China is the only out-of-home communication agencies under Dantsu Aegis Network. We are the O2O communication specialist rooted in OOH. After entering China for 15 years, our mission is to create more value for clients through customer research data, planning, creativity, technology and expertise skill. For more information, please visit:

Play together with Oreo Creates Moments of Connection

Play together with Oreo Creates Moments of Connection


Oreo aimed to increase the brand's appeal to children, enhance the relationship between the brand and customers and increase numbers of subscribers to the official brand WeChat account. This O2O interactive campaign opted for bus shelters as the form of exposure by using posters and out-of-home execution to entice target customers to scan the Oreo WeChat account’s QR code to generate, print and share creative Emoji expressions.

Dicos Fireball Football

Dicos Fireball Football


During the Brazil World Cup 2014, Dicos launched a ‘Fireball World Cup‘ interactive OOH campaign. The campaign was executed in the most people-concentrated shopping malls in Chengdu and Fuzhou. Participants could play as penalty-taker or goalkeeper, and through AR and Wi-Fi technology their actions were reflected on screens in both cities, achieving the result of people playing football together while being in two different cities. 

Sprite Cool Summer Sprayer Machine

Sprite Cool Summer Sprayer Machine


By using a huge Sprite water spray decorated as a cold drinks machine, customers could press buttons and cool themselves with the water simple in terms of creating exposure, but also convenient for growth on social media in order to create second-time promotion. Customers were highly engaged in the campaign. 

Adidas Shanghai Marathon

Adidas Shanghai Marathon


Posterscope helped Adidas occupy significant outdoor media resources along important parts of the route during the Shanghai Marathon and created exclusive brand areas, so that Adidas could gain maximum brand exposure. Moreover, Adidas used the symbolic LED double-screen at the marathon start point — the Shanghai Bund  — cheered for participants and created emotional resonance between participants and the brand through the use of scenic slogans.

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