CHINA

The Audience Activators

Amnet, Dentsu Aegis Network’s trading desk, focuses on delivering better performing media. Amnet China was launched in 2013. It helps the group to expand services on real time bidding (RTB), effectively strengthen expertise for group programmatic delivery and assist the move to a digital media investment method which all brands across the network provide for their clients. Partnering with the extraordinary DSP and using leading audience insights, Amnet can leverage the highly precise and appropriate digital media to optimize the advantage of RTB. 

Microsoft

Microsoft


Strategy & Optimization:

• Set up DMP for better performance & understanding
• Collect and integrate 1st party data from search keywords, display banners and official websites
• Combine with global data, integrate and do re-targeting and lookalike modeling

Result:

• Improved brand awareness of Microsoft and expand brand influence
• Reached to double onsite engagement comparing to other channels
• 50% higher CTR in terms of OTV performance.

Adidas

Adidas


Strategy & Optimization:

• Clear strategy about audience targeting and media targeting;
• Collect TA cookies on related websites before launching the campaign;
• Divide channels and media tags to optimize launch efficiency
• Adjust budget and strategy according to performance within launch period;

Result:

• Impression: 74,704,565 Click: 124,075 CTR: 0.17%
• Order amount: RMB11,758 Collect store: 65 Collect product: 174 Shopping cart: 530

Burberry

Burberry


Strategy & Optimize:

• All need tap into the luxury audience segments with travel interests to drive revenue with high ROI
• Buying flight data to target people who are browsing online; In APP ads around big cities/airports where there is a Burberry store.
• Challenging programmatic part: Programmatic mobile buy , programmatic OTV, programmatic whitelist buy, PMP and dynamic creative

Result:

• KPI(branding and conversion) over achieved (estimation)

  • people

    44people

  • cities

    2cities