CHINA

The integrated luxury media agency

Clarity is the group's specialist boutique media agency dedicated to collaborating with luxury brands. Organized around an intensive study of the top echelons of the Chinese population, Clarity possesses unique insight into the factors that influence the decisions of this increasingly connected cohort. As mobile reshapes the way these consumers interact with each other and brands, businesses need to reinvent the way they connect to deliver meaningful experiences. Clarity supports brands to build the Omni-channel (O2O) solutions that are required to engage a new breed of affluent, global, mobile consumer. 

Platinum Guild International (PGI) | The Substance of Everlasting Love

Platinum Guild International (PGI) | The Substance of Everlasting Love


If diamonds are forever then platinum is eternal. With couples set to tie the knot increasingly going online to realize their wedding day aspirations, Clarity went digital to engage them. Bringing to life the stories of 3 celebrity couples through OTV and social media, the theme of Everlasting Love became the medium through which an emotional connection with the precious metal was formed.

DS | Parisian Celebrity Strikes A Chord

DS | Parisian Celebrity Strikes A Chord


With a highly competitive SUV and Luxury auto market, Clarity needed to differentiate the DS5 to bring its uniquely Parisian flare to life. Leveraging the style and sophistication of celebrity Sophie Marceau to appeal to the Chinese consumers’ Francophile tendencies, the integrated launch campaign achieved immediate success with sales far exceeding expectations.

Tiffany & Co. | The Key to Empowerment

Tiffany & Co. | The Key to Empowerment


To appeal to the sophisticated Chinese woman, Clarity needed to forge an emotional connection to the Key - a quintessential piece of the Tiffany’s collection. By bringing to life the stories of empowerment of 3 beloved local celebrities across an integrated campaign, Clarity positioned the Key as a symbol of possibility and helped to reinforce Tiffany’s position as the diamond authority.

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