CHINA

Simple idea, Truly integrated

Trio Isobar is well known for its creativity and production in the digital space. Trio Isobar believes that more effective marketing communications come from a simple idea, integrated and seamlessly executed across communications channels.

Seeing Audi A3 in a new light

Seeing Audi A3 in a new light


We produced the first-ever Audi A3 interactive ad using Chinese super stars Jay Chou and Vincent Fang as directors, to help change the perception of Audi as a conservative car for government officials, to one which reflects the key spirit of the brand - passion, sports and fashion. The ad generated attention both online and offline on a scale never seen before.

Master Kang Honey Pomelo juice

Master Kang Honey Pomelo juice


We invited Golden Melody award winning band Yo-Pop Pop and Jay Chou’s choreographer Xiao Mai to create a memorable dance in order to attract younger people to the brand. The “Happy Yoyoyo’ video became a viral sensation among younger customers, with nearly 5 million internet users visiting the minisite and triggering heated social discussion.