CHINA

Social & More

Verawom-Linked by Isobar is one of China’s leading social creative companies, providing end-to-end social media services to a diverse client base in China. 

New Balance ‘Hearts and Hands’

New Balance ‘Hearts and Hands’


New Balance is the only athletic brand that handcrafts products in the US and UK. To highlight this and bring the spirit of the brand to life we captured two masters at work on film. Li Zongsheng, the famous musician, delicately carving a guitar and a shoemaker making New Balance shoes. Seeded across social channels the video reached over 20 million people.

Abbott – an American legend

Abbott – an American legend


We helped Abbot enter the Chinese market. Based on the theme of “the legendary milk powder nurturing America” our two stage campaign warmed up social media channels for the brands’ arrival, than celebrated their official entry on Weibo. The campaign generated discussion and sharing with over 10 million consumers.

Macalline

Macalline


Each month, Macalline, the biggest chain of home furnishing stores in China run sales promotions. To draw customer attention to these promotions, we created a number of creative videos which we posted across social media platforms, utilising multiple media resources to promote them. Each sales promotion drew the attention of over 10 million consumers.