iProspect China leverage Alibaba Uni-marketing with brand databank platform, realizing real-time omni-channel data analysis and optimization, planning innovative ecommerce strategy, accurately touching targeted audience and frequently guiding them back to Burberry Tmall flagship, finally enhancing brand purchasing power.
Push omni-channel audience growth by digging out category potential groups
With data bank tool, iProspect China found the sales increasing rate of scarf and women’s bag are two times of that of overall brand and the target audience almost covered all brand audience, based on which iProspect China targeted male with high consuming capability, audience of competitor brands, Daigou users as well as super membership users with Tmall Diamond Ads, pushing overall consumers and new users conversion rate improving obviously.
Explore membership users’ purchasing power continuously by deep membership operation
iProspect China observed that old brand users are with strong purchasing willing in new products, male with high consuming power preferring flagship and female consumers love new online products, based on these, iProspect China strengthened marketing targeted on membership users with placement strategy making by season, category and purchasing cycle, gradually increasing the value of per customer transaction of old users.