CHINA

Driving Business Performance

Across the globe, we make digital marketing human by bringing everything together – creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. At iProspect, we’re not just specialists in different types of digital marketing – we also know how to bring it together. By putting customers at the center, we create effective strategies that connect with people across every channel – and grow businesses in ways they can measure.

Burberry

Burberry


Burberry cares about innovation and visual sense. We have to apply these two key points into our plan. It’s hard to combine music with fragrance in search marketing. A new fragrance very seldom gets a warm reception before launch in China. It’s a challenging task to hand out the 100,000 BRM samples using search engines, especially with tight deadlines to plan and execute.

BMW

BMW


The seamless creative delivery of four brand zones covering an entire period has become a success story in China automotive industry as it’s the first time it’s been done. Searches for "BMW 2 Series" related keywords in Baidu grew over 10 times on the launch day only.

MINI

MINI


MINI’s personal tailor products were displayed 11 Million times during one month.  Traffic had  a spike on the launch day, shocking users in full-screen desktop for 686K times! On the launch day alone, the ads led 55,000 clicks to the MINI Tmall store, where visitors boosted sales of MINI parts.

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