CHINA

Driving Business Performance

iProspect, established in 1996, is a global marketing agency focusing on performance driving. It delivers transformative business results using data and evidence-based solutions to harness consumer intent and continuously deliver seamless consumer experiences that drive tangible business outcomes for our clients. In 2016, iProspect Global revenue is more than 2.6 billion USD. Over 150 best-in-class performance and strategy teams are across our Shanghai and Beijing offices. 

Burberry

Burberry

iProspect China leverage Alibaba Uni-marketing with brand databank platform, realizing real-time omni-channel data analysis and optimization, planning innovative ecommerce strategy, accurately touching targeted audience and frequently guiding them back to Burberry Tmall flagship, finally enhancing brand purchasing power.

Push omni-channel audience growth by digging out category potential groups

With data bank tool, iProspect China found the sales increasing rate of scarf and women’s bag are two times of that of overall brand and the target audience almost covered all brand audience, based on which iProspect China targeted male with high consuming capability, audience of competitor brands, Daigou users as well as super membership users with Tmall Diamond Ads, pushing overall consumers and new users conversion rate improving obviously.

Explore membership users’ purchasing power continuously by deep membership operation

iProspect China observed that old brand users are with strong purchasing willing in new products, male with high consuming power preferring flagship and female consumers love new online products, based on these, iProspect China strengthened marketing targeted on membership users with placement strategy making by season, category and purchasing cycle, gradually increasing the value of per customer transaction of old users.

H&M –Mobile Search Help Transfer from A Traditional Brand to Be A O2O Brand

H&M –Mobile Search Help Transfer from A Traditional Brand to Be A O2O Brand


Challenge:
H&M is a famous traditional apparel brand. Now it opened online store on its official website and APP to increase traffic and exposures via search, social, OTV and so on media channels by connecting its offline stores, realizing sales increasing.

Strategy:
Search ads was placed to link multiple online and offline stores to increase traffic effectively, making consumers available to choose among multiple official platforms, greatly decreasing churning rate.

Result:
Finally, orders, ROI and sales revenue increased by 228%, 78% and 207% YoY respectively

Baidu Innovative Search Marketing Creating Buzz for Huawei P9 Releasing

Baidu Innovative Search Marketing Creating Buzz for Huawei P9 Releasing


Challenge:
We need to build Huawei’s fashion image among the youth, while the age of Huawei existing audience was older than its competitors, including 43.8% are above 40s. Additionally, in the fierce mobile market, Huawei P series was with low awareness.

Strategy:
Apply PC + Mobile customized brand zone with releasing event, realizing once search and then live releasing event video was available. Moreover, customize Columbia Innovative Format (a format supporting various brand content available occupying full mobile screen) ,creating huge buzz for Huawei P9 releasing.

Result:
Totally, Huawei P9 got 107 million impressions and 3.8 million clicks, 17% and 12% higher than the target respectively.

Biotherm - Digital Integrating Marketing Open A Era for Men Skincare Cosmetics

Biotherm - Digital Integrating Marketing Open A Era for Men Skincare Cosmetics


Challenge:
Biotherm travel retail market hoped to strengthen brand image by leveraging the legendary image of David Beckham and improve the sales of free-duty stores.

Strategy:
Position the audience who had travel intent living in tier 1 to tier 3 cities with different communication plans, like using display ads and programmatic ads to guide traffic to free-duty stores online & offline, placing paid search ads to converse online sales and co-relating creative copy with Beckham image with location positioning to meet different group demand, improving online and offline conversions.

Results:
Sales conversions, clicks and impressions are 77%, 204% and 309% higher than the target respectively.