Dr. Grace Liu
CEO of Isobar China
Dr. Grace Liu joined Isobar in 2016 as CEO of Isobar China, the Core Brand of Isobar China Group. Leading Isobar Shanghai and Beijing offices, Dr. Liu further strengthens Isobar’s strategic, creative and innovation offerings. She also leads strategic accounts and oversees overall operations to drive strategic growth for Isobar China. Prior to that, Grace was CEO of TNS and TNS Sinotrust China, leading over 600 staff to deliver value to MNCs & local conglomerates by acting as strategic decision-making partners that help find growth amidst rapid change across a diverse range of industries. With over 18 years of deep experience in consumer insights and marketing, Grace has worked with a wide variety of clients spanning Financial Services, Technology, FMCG, Automotive and Public Enterprises. Grace earned her PhD in Economics from Imperial College London, UK.