Managing Director, amnet China
Lawrence heads amnet China, the programmatic trading desk unit under Dentsu Aegis Network China. He is a Chinese Canadian who has worked across North America and Greater China for over 16 years. Previously, Lawrence was also the Managing Director at iProspect China, the search and performance marketing agency under Dentsu Aegis Network. Before that, he was the Principal Consultant at Effisis Digital. There, he advised on business and product incubation for various fast-growing digital media start-ups. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China. Lawrence is an active digital marketing evangelist, participating in industry events speaking at AD:Tech, CAA, CASBAA, DCCI, DSZR, ROI Festival, and SES, along with regularly contributing to industry trade press including Campaign Magazine, Ad Age and AdExchanger.cn.