Chief Strategy Officer, Postercope China
As Chief Strategy Officer of Posterscope China, Queenie Li is responsible for leading four centers including Planning, Data, Innovation and Technology. She also plays a key role in client management for Posterscope China. With over 12 years’ experience in client services and management, Li has become a team leader in out-of-home media strategy planning and O2O communication ecosystem building. She joined Posterscope as a Business Director and Head of Strategic Planning in 2013, responsible for the strategic planning of Posterscope China clients. She quickly accelerated through the company and was promoted to be Chief strategy Officer in 2016. Through advocating and promoting out-of-home creative scene, Li will lead Posterscope China to keep the position of leading out-of-home communications agency in O2O communications industry. Prior to joining Posterscope, Li was the Account Director in Kinetic, where she took charge of out-of-home media planning and client management for Media-edge and Mindshare. As a pioneering out-of-home expert in innovation and integrated communications, Li has mostly made contributions to marketing integration, media planning and public relations. She successfully executed numerous cases for clients and was awarded repeatedly.