Business Director, Postercope China
Queenie is a team leader in out-of-home media strategy planning and O2O communication ecosystem building. In 2013 she joined Posterscope China as Business Director and Head Of Strategic Planning, and took charge of the strategic planning of all Posterscope China clients with the exception of Coca-Cola. In her 11-year career in the advertising industry, she has mostly concentrated on marketing integration, media planning and advertising promotion. On joining Kinetic in 2007 as Business Director, Queenie took charge of out-of-home media planning and client management for Media-edge and Mindshare. In the past 7 years, as a pioneering out-of-home expert in innovation and integrated communications, Queenie has helped her clients achieve great success and has won several awards along the way.