CHINA
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Tony Chen

CEO of iProspect China, CEO of Digital Performance Brands North Asia, Chief Innovation Officer of DAN China

No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc. Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China. Tony was named as one of the top 50 Business Innovators in 2013 by CBN Weekly. Additionally, he is the column author for CEIBS Business Review on digital marketing in China. He graduated from New York University with master degree and holds EMBA degree from Fudan University.

Tony Chen