Our approach

We have set a bold community involvement target for ourselves, focusing on the sharing of time and skills. We set strategy and policy at Group-level focusing purely on the sharing of skills, time and expertise and not to set any goals in fundraising or corporate financial contributions. In addition, no specific themes or causes are mandated. The strategy is implemented locally by our operating companies, both geographically by brand but also horizontally by brand, through our delivery model.

Our target

We will increase community investment to the equivalent of 1% of our people’s time.

Our delivery model