• Dentsu Aegis Network China Executives


Chief Executive Officer, Dentsu Aegis Network China

Susana Tsui was appointed Chief Executive Officer, Dentsu Aegis Network China in April 2018. In her role, Susana is committed to driving business growth and bringing the agency brands together through Dentsu Aegis Network’s highly collaborative approach to working with clients.

Susana brings with her a great diversity of experience at media, digital and advertising agencies, holding senior leadership roles in OgilvyOne, Neo@Ogilvy, and most recently was CEO of PHD Asia Pacific, where she leads all PHD markets in the region with a focus on building the agency's client portfolio, growth especially in emerging markets, enhance service offering and strategic investments on future plays.

Susana was recently named Campaign Asia’s Regional Agency Head of the Year, and has an impressive track record in business growth, client retention and award wins.

Susana has a Bachelor of Science from the University of British Columbia in Vancouver, Canada and a Certificate of eCommerce from the Australian Graduate School of Management. She participates actively on the Advisory Boards of IAB, iMedia Connection, Digital Matters, ad:tech, etc. She is also a big advocate of young woman in Advertising, Marine Conservation and Save the Sharks initiatives.

So Aoki

So Aoki

Chief Operating Officer, Dentsu Aegis Network

So Aoki is Chief Operating Officer of Dentsu Aegis Network China, responsible for business integration and enhancing synergies across the group, with focus on acquisitions and innovation. He also oversees IT management.

Before his appointment of DAN China COO in 2017, So had worked at Dentsu headquarters in Tokyo on corporate governance, integration, and management countermeasures since Dentsu acquired Aegis Group in March, 2013. Prior to the role, he was SVP of Dentsu Network in New York, the overseas management organization of Dentsu Inc, and was in charge of corporate governance and M&A. Before moving to New York, he was Managing Director at OPT inc., a leading digital agency in Japan, heading the strategy and planning team from 2008 through 2010.

So graduated from the University of Tokyo with a Bachelor of Art’s degree in 1991 and has an MBA degree at Tuck Business School at Dartmouth College, US.



President, Amplifi China CEO, Dentsu Media Greater China

Tsuyoshi Suganami joined Dentsu in 1992 and started his career in the Newspaper Media Division, and transferred to the International Division in 2005. In the same year, Tsuyoshi Suganami was appointed CEO of Media Palette Taiwan. Under his leadership, Media Palette Taiwan grew into one of the best and the biggest media agencies in Taiwan and was awarded Agency of the Year by lots of authoritative constitutions, among which Campaign Asia honored Media Palette Taiwan, the “Agency of the Year 2014".

He himself also received the Best CEO of the Year award for few times. He was appointed CEO Dentsu Media Greater China in 2013 and led to launch “Dentsu Entertainment & Sports Network (DES)” Greater China in 2014. Tsuyoshi Suganami also led the launch of Amplifi in China in 2015, and is appointed the President of Amplifi China.

Akimasa Baba

Akimasa Baba

CEO, Beijing Dentsu

With nearly 30 years of experience in Japan and global markets, Mr. Akimasa Baba was appointed CEO of Beijing Dentsu on 1st June, 2016. He joined Dentsu Inc. in April 1987. In May 2003, he was appointed CEO of the then newly established Dentsu Media, Thailand. Mr. Baba went on to develop the agency into one of the largest  in the market. And in 2013, Mr. Baba was appointed the Representative Officer of Dentsu Inc.,London office and led the post-merger integration of Dentsu Aegis Network. Before caming to China, he was Managing Director of Global Business Center of Dentsu Inc. and Global President of Dentsu media concurrently. 

Tony Chen

Tony Chen

CEO of iProspect China; CEO of Digital Performance Brands North Asia; Chief Innovation Officer of DAN China

Tony is one of the most sought-after speakers on the topic of digital marketing in China. In addition to delivering keynotes at nearly all major China digital events, Tony has addressed international audiences at Cannes Lions and Spikes Asia.

Tony, who was named as one of the top 50 Business Innovators in 2013 by CBN Weekly. He also authored a regular column for CEIBS Business Review on digital marketing in China.

No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc.

Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an EMBA degree from Fudan University.

Alvin Huang

Alvin Huang

CEO, Isobar China Group, Chief Growth Officer, Dentsu Aegis Network China

As Chief Executive Officer, Isobar China Group, Alvin Huang is responsible for driving strategic growth and expanding Isobar’s capabilities in the highly dynamic Chinese market. He is also tasked with encouraging collaboration between the group's five agencies and promoting its development and integration within Dentsu Aegis Network.

Having been with Isobar since 2004, Huang brings 20 years of experience in media and digital marketing to the most awarded digital agency in the China market. Throughout his 13 years with Isobar, Huang has held several executive roles such as Managing Director of Isobar China Group, Managing Partner, Integrated Media of Isobar China Group and before that, Managing Director of Isobar’s Shanghai and Beijing office. Well-connected in the digital industry with a passion to embrace new technology, Huang is a well-recognized talent with strong expertise in both digital creative and media business. He has been recognized as China’s Digital-A list multiple times by Campaign Asia.

Graduated from Department of Radio& Television, College of Communication in National Chengchi University, Alvin Huang majored in Mass Communication and minored in Business Administration. In the late 1990’s, with strong passion in new media, he set foot in digital network marketing. From Double Click, he started his 20-year digital career.



CEO, mcgarrybowen Greater China

Born in Hong Kong. Educated in the UK. Long-time veteran of both the US and Chinese markets.

Simone Tam started her career in 1993 and has an enviable track-record - she was recognized as one of the top five agency heads by Campaign magazine in 2012 and 2013

Guiding her to the top has been the simple belief that an amazing agency culture yields the best, most effective client solutions.

Starting at Bozell, (later FCB), Simone learned quickly and rose swiftly through the ranks as a result, becoming Regional Account Director of the Bausch & Lomb and Clairol Hair Care accounts across Asia Pacific. In 1999, she made another of her many impressive career leaps taking the Client Services Director position at FCB Shanghai. Because of her effectiveness in developing long-lasting, highly rewarding client relationships, Simone transferred to FCB San Francisco, where she worked for four years, before returning to her native China as General Manager FCB Hong Kong. After 17 years, Simone said goodbye to FCB and joined DDB in 2010. Not long after, she became CEO and took the helm of both DDB Hong Kong and Guangzhou.

In early 2015, Simone joined mcgarrybowen China as CEO. Within a year, she tripled the revenue as well as the size of the agency.



CEO of Posterscope China

David Liu has more than 20 years of substantial experience in the media industry. He started as a Client Service Director & Media Director in O&M in 1981, and served as Corporate Communications Manager in Dupont later.

In 1997, he took over the Satellite Channel Association – Taiwan as President and played the key role in negotiating with government and cable industry.

Since 2002, he took the position of Chairman in Initiative, handling all the business in China. Besides that, he was further assigned by Interpublic Group to act as the CEO of Universal McCann China in 2006. In 2011, Mr. Liu served as CEO of Lintas Integrated Communications Group.

In 2013, Mr. Liu joined Dentsu Aegis Network, and was appointed as Chairman & CEO of Posterscope Group, China & Taiwan.

Jimmy Kuo

Jimmy Kuo

CEO, Vizeum China

Jimmy Kuo has over 16 years of experience in media communications, working with global and local clients in multiple vertical categories across Taipei, Beijing and Shanghai. 

As CEO of Vizeum China, Jimmy is responsible for achieving business growth by driving innovation across the company and its clients.

Kuo joined Dentsu Aegis Network in 2013 as a business team lead within Carat with a focus on international clients including Pernod Ricard and Microsoft.  His strategic approach has helped large traditional clients drive significant growth by transforming their investment approach from an historical TV dependent focus to a diversified and integrated investment model that drove greater business impact.

In 2016, Kuo took over the role of General Manager for Business & Strategy Development at Amplifi, the trading division for Dentsu Aegis Network.  In this role he led the strategic development of buying strategies for Dentsu Aegis Network key accounts, ensuring the delivery of maximum value across traditional and digital channels.  Kuo was also instrumental in business development for the group, improving integration and work flow through best practices.